Almost as soon as Piaggio gave birth to the Vespa scooter, their scooters appeared as props in films, advertising and music. The Vespa music relationship started when scooters were first utilized as props on album cover photography and later appearing as 'cool' accessories complementing a performers image. Today Vespa scooters are featured world wide in music videos and promotional materials. The Sound of Vespa™ presents examples of the relationship between music and Vespa.
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