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Vespa in Advertising™

Submitted by iVespa
Large image of 1962 vespa gts for intor to feature Vespa in advertising.


Vespa's most successful advertising campaign came about as a result of perfect product placement in
the feature film Roman Holiday. When Gregory Peck and Audrey Hepburn appeared in the romantic comedy
riding a Vespa sales of Vespa scooters more than doubled, making Vespa an unrivalled legend.

Since this early silver screen success Vespa's continue to appear in many different media formats as feature
film, television commercials and shows, music artwork and videos, b the primary format in Vespa advertising and placement remain the printed media. The Vespa in Advertising™ collection showcases these examples.


Image of 1956 B&W print Vespa ad Tumbnail Vespa used as prop in 1958 7up Ad Tumbnail Biggest Wheels in The West 1964 Vespa Print Ad Vespa Fuel Economy Print Ad from 1964 Tumbnail Vespa used as Prop in Zappos Publicity

Visit Vespa In Advertising™ at the iVespa forum to view more images of Vespa in the print media.

About the Author

author image of iVespa

"A Vespa is more than a simple means of transportation, it is a lifestyle."

Each generation of Vespista's borrow from previous generations while

at the same time making their own unique contribution to the Vespistico lifestyle...